Persona
Portable GPS System
Deliverable Use: Design/Requirements Gathering
Tina
Tina is a 29 year old project manager at a medium-size web consulting firm. She went to college at New York University, and keeps in touch with a number of people who live there. She now lives in D.C. with her boyfriend of two years, Eric. As yet, they have no kids, but they've been seriously thinking about getting married and starting a family within the next year or two. Since she graduated college, Tina has lived in several big cities before she returned to D.C. to be closer to her family. Tina and Eric travel quite a bit, both for work, to visit friends, or just to sight-see. Part of Tina's work is meeting with clients, so she usually flies out to client meetings or conferences at least once a month, usually in major cities. Tina has also visited Europe several times, including Paris, London, and Amsterdam. She loves Asian art, and she will sometimes make a trip to a city just to see an interesting art exhibit. Someday she hopes to take a trip to Japan.
When Tina and Eric travel together, the usually stay at a hotel downtown. They like to walk around and check out new restaurants, museums, and local cultural events. Right now, Tina and Eric can afford to spend a decent amount of money on travel, but since they started thinking about buying a house and starting a family, they have become more price-conscious. For example, they rarely frequent the most expensive restaurants the way they used to.
Between the two of them, Tina and Eric own about 20 various maps and city guides. A lot of the time, they forget to bring the guide or map they already own, so they end up buying a second copy once they arrive at their destination. They also prefer to travel light, so finding room to fit guidebooks in their luggage is always difficult. Recently Tina tried to sign up for a service that gave her directions through her cell phone, but found the screen to be too small and the interface too frustrating to use frequently.